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March 2, 2023
61 min

LIV Ratings, PGA Tour Telecast Changes, and Other Golf-on-TV Topics

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LIV Golf is getting some brutal-sounding ratings on the CW, the PGA Tour's TV partners are changing things up, and golf broadcasting has become a hot topic lately. To break it all down, Garrett talks with Josh Carpenter (@JoshACarpenter), an assistant managing editor at Sports Business Journal. Josh is also, as will become apparent in this episode, a golf nut. He and Garrett discuss LIV's disappointing debut performance on the CW, what golf ratings can and can't tell us, and how the breakaway league's business prospects look in year two. In the second half of the episode, they dig into the attempts by CBS and NBC to freshen up PGA Tour telecasts and the potential effects of the new designated-event structure on the Tour's bottom line.

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About the Hosts

Garrett Morrison

When I was 10 or 11 years old, my dad gave me a copy of The World Atlas of Golf. That kick-started my obsession with golf architecture. I read as many books about the subject as I could find, filled a couple of sketch books with plans for imaginary golf courses, and even joined the local junior golf league for a summer so I could get a crack at Alister MacKenzie's Valley Club of Montecito. I ended up pursuing other interests in high school and college, but in my early 30s I moved to Pebble Beach to teach English at a boarding school, and I fell back in love with golf. Soon I connected with Andy Johnson, founder of Fried Egg Golf. Andy offered me a job as Managing Editor in 2019. At the time, the two of us were the only full-time employees. The company has grown tremendously since then, and today I'm thrilled to serve as the Head of Architecture Content. I work with our talented team to produce videos, podcasts, and written work about golf courses and golf architecture.

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