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August 15, 2025
5 min read

Weekend Chat: Processing New Builds

FEGC members weigh in on how they evaluate and process new golf courses

Ladies and gents,

I gotta say, I'm ready for summer to be over. It's too hot. It's too sticky. Maybe I shouldn't live in the swamp but that's a personal issue. Anyway, let's talk golf.

FEGC Housekeeping

We've got new merch! Meg put together a banger of a new collection for our member-exclusive pro shop. Use code FEGCMEMBER to get your discount and make sure you're logged in with your FEGC email to access the new merch!

We have the opportunity to send a group of four to Northern Ireland next spring for a week-long trip that includes Royal Portrush, Royal County Down, Portmarnock, and much more. If you are interested, please send me an email at will@thefriedegg.com and I can provide more details.

This Week's Question

Many of us are probably familiar with the Change Adoption Curve, a way of categorizing individuals in their willingness to adapt to new technology and/or changes in the ecosystem. There are the innovators who make teh change(s), early adopters, early majority late majority, and laggards who eventually come around.

Change Adoption Graph

This week, I got to thinking about how this applies to new golf course builds and golf course architecture at large. The vast majority of us will never actually have the ability to affect change in the golf course architecture industry, but many of us can help have a say in what is viewed as successful. Obviously our voices will be heard by different numbers of people, but everyone's opinion is valid. So my question, where do you see yourself when it comes to new architecture trends and eagerness to see new builds? Are you willing to travel at the drop of a hat to see the latest course? Are you someone who wants to stay up to date on information but waits until others have seen it before trusting that it's worth your time to go see? Some of this depends on economic impact to each individual of course, but let's just focus on your approach to golf course news.

About the author

Will Knights

Golf was a big part of my upbringing as I grew up with a PGA Professional as a dad. I went to the course with him in the morning, helped out in the pro shop, caddied, and ultimately played golf in college before helping out in the early days of Fried Egg. While I’ve been involved in many different aspects of our organization over the years, today you’ll largely find me at our events and helping our membership as our Community Manager. And while I love this position, my dream job will always be starting shortstop for the Chicago Cubs.

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