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Acushnet Quotes on Equipment Rollback

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Fore, Please

Fore, Please

Fore, Please

I got into a spirited debate with a friend about equipment rollbacks needed. This person works in golf and respect tremendously. However, I got to defend the SGS positions of shrinking driver heads, reducing the ball by 20% and banning mallet putters. In my debate I dug up the Acushnet CEO's on record comments concerning a rollback and I died laughing at how poorly they have aged over the last three years.

Link to statement:

https://media.titleist.com/images/titleist/files/US/AcushnetCEOstatement12623.pdf?_gl=1*g02xqg*_ga*MTc0OTM3MzgyMi4xNzcyNDcyMTY3*_ga_NDEGCLSWHY*czE3NzI0NzIxNjYkbzEkZzAkdDE3NzI0NzIxNzMkajYwJGwwJGgxMjM3MjgzMDY2*_gcl_au*MTA5Nzc0MjI1MS4xNzcyNDcyMTcz


"It is also Acushnet’s position that existing golf ball regulations are effective and stand the test of time."

"As we consider today’s R&A and USGA announcement against recent feedback provided by the World Alliance of PGA’s and the PGA TOUR, we are also concerned that the golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game."

"Many important stakeholders do not see distance as a problem the way the governing bodies do"

"We support the position of the PGA TOUR and others that there are many areas of focus at the elite level, including initiatives related to golf course setup and conditioning, and other competitive variables which, if desired, can limit the effects of distance while also providing the opportunity for a diverse skill set to succeed at the highest level."

"We note that the mean of the fastest 1% of measured clubhead speeds on the PGA TOUR was flat from 2019-2021 and declined in 2022 and 2023. The mean of the fastest 5%, 10%, 20% and 50% of measured clubhead speeds has been flat since 2017. We consider that the average course playing length on the 2023 PGA TOUR is less than 7,200 yards, just as it has been every year since 2004. We also note that U.S. golf courses built during the period 2010-2020 averaged 6,652 yards - 274 yards shorter than those built between 1990-2010, which is at odds with the notion that equipment has forced courses to expand."

Not sure about the clubhead speed measurements but I doubt they are the same today, anecdotally it doesn't seem to hold up.

One of the things that may be subtle but seems incredibly disingenuous to me is how the alternate between PGA Tour studies and pro golf as examples then switch back to talking about the average players and the average golf courses. I have no reason to doubt that the stats they are listing are true but in my mind they are highly suspect to cherry-picking.

Hope y'all find this as funny and reprehensible as I did.

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Jan 13, 2025
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