Augusta National's Evolution Through Eyes of Masters Patrons
Ever wondered what the Masters was like in the 1960s?


This year’s Masters Tournament was my first in attendance, and I can now attest that the present-day in-person experience is a delightful one. However, I found myself curious about how the patron experience has changed over time and wanted to tap into the memory bank of seasoned attendees, those who had walked the fairways decades before I’d even been born.
So as Rory McIlroy and Cameron Young made their way to the course on Sunday morning, I roamed Augusta National, surveying elderly patrons about the first Masters they attended and how the annual tournament has changed since.
Behind the 16th green, I spoke with a man decked out in American flag-themed clothing from head to toe who recounted the Masters experience in 1960. Another older gentleman who was struggling to keep his footing down the 10th hole wasn’t quite sure the year of his first Masters, but laughed and told me he’d met Bobby Jones. A woman born and raised in Augusta didn’t hold back between shots as she sat near the fifth green. I also spoke with a man along the 11th fairway who had no interest in talking to me but looked like he could have watched Horton Smith win the inaugural Masters in 1934.
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“Sir, if you don’t mind me asking, what’s the first Masters you ever attended?” I politely inquired. “This one, why?” he grumbled back.
Responses varied, but a consensus from participants formed around two themes. When the overwhelming majority of patrons heard what I was interested in, they chuckled and escaped into a world of nostalgia for a few minutes, reminiscing about a tournament that carries deep meaning in their lives.
Here is a sampling of my favorite anecdotes I collected on Sunday.
Patron(s) 1
First Masters: 1973
A couple who have attended the tournament annually since 1973 immediately pointed to the swelling crowds as the biggest change. Parking is completely different, too, they added. The husband gestured in the direction of Washington Road, noting that where they once parked is now a neighborhood.
Both agreed that the Masters is just as good now as it was back then — “the grandest experience of any tournament in the world” — although they wistfully wondered aloud how many more Masters they’d be able to attend given their age. They also expressed confusion about the craze surrounding the merchandise tent. “Why are some of these people even here?” the wife asked. “Is it for the tournament or for the merchandise?”
When I solicited her opinion on the rumor that 2026 could be the final year of the garden gnome, she didn’t hesitate: “Well, I think that’s a wonderful idea.”

Patron 2
First Masters: 1976
“People used to dress up, like they were going on an airplane,” one longtime attendee told me. “They used to sell tickets in the local banks to try and promote the tournament. It’s impossible to get a ticket now.” Back then, his group would park a motor home near what is now the South Gate and share a couple of badges among 12–14 people, coming and going freely throughout the day. Today, badges can only be scanned twice per day. In his view, patrons were more focused on the golf itself in those days.
Patron 3
First Masters: 1975
Crossing the sixth hole, a woman described how the tournament feels entirely different now. One change she noted is how accessible it once was for military members. “My husband was in the Navy, and he could walk up to the gates in his uniform without a ticket and get in for dirt cheap, something like $15,” she said.
Patron 4
First Masters: 1960
This marked the 47th Masters for one gentleman I spoke with. Back in 1960, he noted, you could walk right up to the gate and buy a ticket. “Now, you wait in line for everything,” he said.
He also mentioned that the course has grown significantly longer and more difficult to walk, and that course caddies were once stationed on every hole to rake bunkers.
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Patron 5
First Masters: Early 1970s
An Augusta native eagerly shared stories of her time regularly attending the Masters throughout the years. She loves the tournament but expressed some frustration. Her father used to have tickets every year; now she struggles to find tickets.
“We were too stupid to get on the list back then, is what you’re trying to say,” her husband interjected. She also talked about the social scene between the sixth hole and the 16th green. “That’s where all the young people partied,” she said, laughing.
If she could change anything about the experience today, it would be implementing a ticket lottery for Augusta locals to restore access to their hometown tournament.
“It used to be more of an Augusta local event,” she said. “They’ve taken that away from us.”
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